Personal branding is the process of creating and promoting a unique and distinctive image or reputation for an individual.

It involves a combination of defining your skills, values, passions, and expertise to communicate them with your target audience through channels like social media, personal websites, and other forms of content marketing.

Personal branding aims to differentiate you from your competition by highlighting your unique qualities and values to create a strong, memorable impression that resonates with your target audience.

By building a personal brand, you can establish yourself as an expert or thought leader in your field, attract new opportunities and clients, and build a network of followers and advocates.

Successful personal branding requires consistent effort and authenticity. It involves creating and maintaining a cohesive and professional image across all channels and delivering value and expertise through content and engagement with your audience.